Viewers Flock to the New ‘DuckTales’
VIEWERS FLOCK TO THE NEW ‘DUCKTALES,’ MAKING IT DISNEY XD’S #1 ORIGINAL ANIMATED TELECAST IN 17 MONTHS AMONG KIDS 2-11 AND BOYS 2-11, AND #1 IN PREMIERE TIMESLOT AMONG ALL TARGET BOY DEMOGRAPHICS
“DuckTales,” a new comedy adventure series based on the beloved classic, fit the bill with a one-hour television movie premiere (“Woo-oo!,” August 11, 12:00 a.m.) that is now Disney XD’s #1 original animated telecast in 17 months among Kids 2-11 (365,000/0.9 rating), and its #1 telecast overall in over 1 year among Boys 2-11 (257,000/1.3 rating) – since 3/30/16 and 4/13/16, respectively, in Live + 7 ratings. It was also the network’s most watched original telecast in 5 months in Total Viewers (740,000) and Adults 18-49 (244,000/0.2 rating) – since 3/25/17. Nearly 50% of all Kids 2-14 who viewed watched the premiere with an Adult 18-49.
The midnight premiere was the #1 TV telecast in the hour among Boys 2-11, Boys 6-11 and Boys 6-14, and was the #1 original entertainment cable TV telecast in Total Viewers.
With its 24-hour premiere event, “DuckTales” reached 5.4 million Total Viewers – including 2.6 million Kids 2-14 and 2.0 million Adults 18-49 – and has generated an additional 600,000 views to date across Disney XD VOD and the Disney XD App.
Social engagement was robust leading up to the premiere with “DuckTales” content generating over 10.2 million video views and 40 million impressions across Facebook, Twitter, Instagram and YouTube.
This year, “DuckTales” and its “Woo-oo!” TV movie will be seen in 34 languages in 162 countries on Disney XD channels and Disney Channels worldwide, including its U.S. series launch on Saturday, September 23, with two new episodes (7:00 a.m., 1:45 p.m., 5:30 p.m., 7:30 p.m. EDT).
Featuring a distinct animation style inspired by the classic Carl Barks’ comic designs, “DuckTales” chronicles the high-flying adventures of Duckburg’s most famous trillionaire Scrooge McDuck, his mischief-making triplet grandnephews – Huey, Dewey and Louie, temperamental nephew Donald Duck and the trusted McDuck Manor team: big-hearted, fearless chauffer/pilot Launchpad McQuack; no-nonsense housekeeper Mrs. Beakley; and Mrs. Beakley’s granddaughter, Webby Vanderquack, resident adventurer and the triplet’s newfound fierce friend.
The voice cast is David Tennant (“Doctor Who”) as Scrooge McDuck, Danny Pudi (“Community”) as Huey, Ben Schwartz (“Parks and Recreation”) as Dewey, Bobby Moynihan (“Saturday Night Live”) as Louie, Kate Micucci (“Garfunkel and Oates”) as Webby Vanderquack, Beck Bennett (“Saturday Night Live”) as Launchpad McQuack, Toks Olagundoye (“Castle”) as Mrs. Beakley and Tony Anselmo (“Mickey Mouse”) as Donald Duck.
“DuckTales” is executive-produced by Annie Award-nominee Matt Youngberg (“Ben 10: Omniverse”), with Francisco Angones (Disney XD’s Emmy Award-nominated “Wander Over Yonder”) serving as co-producer and story editor, and Sean Jimenez (Disney XD’s Annie Award-winning “Gravity Falls”) as art director. The series is a production of Disney Television Animation and carries a TV-Y7 parental guideline.